What is EDDM and how does Every Day Direct Mail work? Every Door Direct Mail®, known simply as EDDM®, has received a fair amount of attention since it was introduced in 2011 and is prominently featured on the U.S. Postal Service’s® website. If you have visited the USPS® website and explored EDDM then you’ll know the USPS has provided a robust mapping tool for geographic targeting with demographic information provided by the U.S. Census Bureau.
The USPS says that EDDM is a good fit for some businesses but not a good fit for others. More specifically, the USPS acknowledges that it is good for some direct mail marketing communication purposes but not for others. So, whether you are a small business owner, marketing coordinator or even a marketing manager in a large company, you need to understand EDDM’s strengths and weaknesses. In today’s highly competitive marketplace, it’s important to know when EDDM is the right direct mail tool and when it should be set aside for other alternatives.Read More