The US Postage Service (USPS) is increasing the cost on many of it’s products and services on January 22, 2012. This increase includes: 4.25 x 6 classic postcards (First-Class Mail) increasing $0.03 each All International mailed products increasing $0.07 each All other product sizes (First-Class Mail, Standard/Bulk and Non-Profit) increasing $0.01 each AmazingMail can help [...]
Tips for Trade Show Marketing
It’s that time of year again as trade show season fires up! Trade shows are a perfect way for business owners and entrepreneurs to showcase their products or services by reaching their target market. Why not increase traffic to your booth even further by contacting these potential clients or customers prior to the show? Offer [...]
Great Marketing is in the Cards
AmazingMail can help you create a personalized holiday card that fits within your marketing budget and create an expression of gratitude that will build customers’ confidence in your product or service. Here’s how easy AmazingMail makes it for you: Pick your product’s size, shape and style from our six available sizes or create your own [...]
Corporate Holiday Cards – Do Them Right!
Learn what image personalization with DirectSmile can do for your corporate holiday cards!
Direct Mail – How to make it work for you?
Regardless of whether you are mailing 250 pieces or 25,000, the objective of a mailing is typically the same – you want it to be successful! In the world of commerce, most mailings are targeted at “Customer Acquisition” or “Customer Retention”; you want to gain new customers or you want existing customers to revisit your [...]
3 Marketing Tips To Live By
1. Hello… anyone out there?? When you send a direct mail campaign do you hit a void of emptiness? The least exciting part of most marketing campaigns is often the most critical: the target audience. The best product, the best offer or the best of anything has little impact if you’re hitting the wrong target: [...]
Top 3 Marketing Trends of 2010:
Marketing campaigns need to adjust to meet the attitude of the audience. In times of economic stress and uncertainty these attitudes tend to be more cynical and value driven. In order to maximize efforts, campaigns must cater to the current climate by following these three trends of 2010.
True or false – You should expect a 1-3% response on your direct mail efforts?
The first question in any marketing effort should be: Who am I targeting? If you are sending a direct mail campaign to existing customers with a strong and clear offer you may well expect to receive a much higher response rate than 3%.
It’s Cool and Useful:
Traditionally, recording vacation memories follows a path sort of like this: Take pictures during cruise, leave them on your camera for months, finally upload them to your computer where they sit indefinitely.
Your Customers Are Hiding in Plain Sight:
After years in business, after 1000’s of customers and after dozens of marketing efforts businesses often get into a rut and repeat the same mistakes and are limited to the same successes. With new data modeling technology there’s a way to easily stop those mistakes and create new success opportunities.
