Defining the Promotional Mix Elements

Posted by Dave Olesen on May 16, 2017 1:23:24 PM

It almost goes without saying that every business needs to promote itself and its products and services. The word “promote” literally means to advance or move forward and it’s no wonder that “Promote” is the fourth “P” in the marketing mix. Unfortunately, many marketing specialists equate promotion with the whole of marketing by substituting the word “promote” with “market” when describing their services.

Read More

Topics: Marketing Strategy

The 8 Characteristics of Direct Marketing

Posted by Dave Olesen on May 2, 2017 9:22:02 AM

Regardless of the tools or techniques, direct marketing communications typically have eight characteristics though all are not prominent every time. Let’s take a look at each one. I would encourage you use them as a checklist for your own use.

Read More

Topics: Marketing Strategy

The 7 P's of Marketing: The Marketing Mix Strategy

Posted by Dave Olesen on Apr 27, 2017 11:41:05 AM

In a previous blog, I presented the definition of marketing. Within that definition there are a set of activities. These activities are known as “The Marketing Mix.” Years ago, when manufacturing dominated the world economy, marketing was largely focused on physical products. As a result, the marketing mix strategy was commonly known as “The Four P’s of Marketing” - Product, Price, Place and Promote.  Market research undergirded all activities.

Read More

Topics: Marketing Strategy

What is Direct Marketing?

Posted by Dave Olesen on Apr 12, 2017 4:24:46 PM

There is a lot of confusion about what Direct Marketing is and is not. There are a couple key reasons for this:  First, technology has significantly broadened the very definition of Direct Marketing, and second, many marketers confuse Direct Marketing with Direct Mail, Direct Response or a host of other “Direct” labels. Let’s clarify what is meant by the term "Direct Marketing."

Read More

Topics: Marketing Strategy

What is Marketing?

Posted by Dave Olesen on Apr 7, 2017 4:12:31 PM

The Internet is a wonderful resource that places a tremendous amount of knowledge and real-life experience at your fingertips. However, it’s often easy to walk away with confused concepts and terms when trying to learn a business topic. This especially seems to be the case when it comes to “marketing.” Unfortunately, some sources present the scope of marketing in a very limited way and many others speak of their work in applying specific marketing activities as if they were the whole of marketing.

Read More

Topics: Marketing Strategy

5 Inbound Marketing Trends You Need To Know In 2017!

Posted by Dave Olesen on Dec 20, 2016 11:49:26 AM

 

Read More

Topics: Marketing Strategy

5 Tips To Branding Your Business

Posted by Dave Olesen on Sep 26, 2016 10:48:48 AM

Marketing in today's world can be tough. Which medium do you use? How do you create a visually appealing design? We have the answers for you here. 

Read More

Topics: Marketing Strategy

Why Event-Triggered Marketing Strategies Are Good for Your Business

Posted by Dave Olesen on Sep 12, 2016 3:10:03 PM

Without question, the highest ROI from marketing campaigns is achieved when the messages are relevant to those who receive them. Event-triggered marketing focuses on maximizing relevancy by identifying and then leveraging the time-sensitive nature of meaningful events to prospects, customers and donors. 

Read More

Topics: Marketing Strategy

How to Promote Your Business with These Proven Marketing Trends

Posted by Dave Olesen on Sep 2, 2016 4:09:12 PM

In today’s technology-driven world, there are more ways than ever to promote your business. Implementing a multi-channel marketing strategy is critical to success. In fact, experts recommend using at least four different marketing communication channels.

Read More

Topics: Marketing Strategy