Business holiday cards are a valuable tool in nurturing lasting relationships with customers and partners. Here are some great tips that will help them stand out among others.
Include an interesting quote
Choose something business related that feels personal to your customer. A popular place to put it is under your business logo. Here are a few examples:
- “Our customers are partners in our mission.” –Shep Hyken
- “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” –John F. Kennedy
- “Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well.” -Voltaire
Choose the right wording
Attention spans are not what it used to be, so keep your message short and cheery. Business greeting cards are not the same as holiday sale advertisements so choose holiday-specific wording or words of appreciation.
Consider a photo card
Christmas cards are good opportunity to showcase the personality of your company. A tasteful, professional photo of your staff is interesting content. Also, if you have recently relocated or renovated your office, don't be afraid of sharing an interesting photo.
Select a high gloss coating
Colors have a vibrant appearance with gloss coating and therefore help your corporate holiday card to stand out from others. Ink colors will appear different depending on the paper you choose, so make sure to work closely with your printer when selecting colors to assure your finished product yields the results you expect.
Related Post: Five Tips for Effective Business Christmas Cards
Remember the Administrative Assistants
Many administrative assistants are gatekeepers. They play an integral part in facilitating relationships throughout the year and provide a valuable service to a business. The holiday season is a great time to show your appreciation for the special work they do throughout the year.
Mail your cards before Thanksgiving
The closer we get to Christmas, the more flooded the mailboxes become. If you become delayed in sending a card, consider sending a calendar card instead of a greeting card. Many find their way into office spaces and remain throughout the year. Here are some attractive business Christmas calendar postcards that your customers will appreciate.
If you run out of time but still want your business Christmas card to stand out, consider sending a New Year’s greeting instead. Customers receive fewer New Year’s cards and wishing them a prosperous new year is always appreciated.
Above all, stay true to the overall message of your brand. If you are a traditional company, stick to more traditional wording, images, and colors. If your business is a little "out of the box", have fun and let the card reflect your company's lighthearted personality while remaining tasteful.