Amazingmail Releases Next Generation Web-based Direct Mail Platform

Posted by Dave Olesen on Nov 22, 2017 11:00:00 AM

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Providing marketing technologists everywhere with an excellent direct mail complement for their marketing stack, Amazingmail quietly released its new web-based direct mail platform into full production.

In preparation and development for more than a year, the platform replaces Adobe Flash with HTML5, Angular JS and open standards frameworks such as Bootstrap. Also seamlessly integrated into the platform is the latest version of Adobe InDesign Server. The platform’s key application lets users create and schedule postcards and letters online, immediately renders PDF proofs plus brand standards-quality documents and transmits them to the company’s HP’s digital presses for fulfillment. The user experience is significantly faster, device-responsive and more intuitive than the company’s previous platform.

Coupled with the Amazingmail’s in-house 24 hour LEAN Six Sigma-driven back-end production capability, businesses of all sizes can create and place one or hundreds of thousands of direct mail pieces into the USPS® mail stream the same day for rapid in-home arrival and greater market message relevance. Businesses can also leverage Amazingmail’s open API and integrate direct mail into their marketing automation platform for highly efficient event-triggered direct mail responses such as thank you notes, cart abandonment special offers, invitations and more.

According to Matt Olsen, Director of Application Development, “Our goals were threefold:

  • Introduce a fresh, flexible and fast online direct mail experience for businesses of all sizes;
  • Create an extensible, latest-technology platform that lets our white label strategic partners create a sustainable competitive advantage over their competitors;
  • Extend Amazingmail’s reach into the rapidly evolving integrated online-offline direct marketing ecosystem with a mobile friendly, responsive tool.

Max Dunn, Co-Founder & President of Silicon Publishing, stated, “Amazingmail has gone beyond what we have seen any other partner achieve, by letting their customers edit entire direct mail campaigns via their intuitive and powerful user interface. The HTML5 platform uses a web component model that lets Amazingmail add unprecedented functionality and UI elements to our core designer engine, providing a flexible foundation for future development.”

Amazingmail is a leading technology-driven, direct mail solutions provider and USPS® Affiliate Partner. Founded in 1999 as one of the first online direct mail service providers, Amazingmail offers online self-service direct mail, full-service direct mail and a robust programmatic direct mail API to support national brands and marketing automation platforms. Leveraging its patented process, Amazingmail prints and mails uniquely personalized postcards and business letters in order sizes as little as one to as large as hundreds of thousands within 24 hours or less. To learn more about Amazingmail and its same day print and mail services visit