1. Hello… anyone out there?? When you send a direct mail campaign do you hit a void of emptiness? The least exciting part of most marketing campaigns is often the most critical: the target audience. The best product, the best offer or the best of anything has little impact if you’re hitting the wrong target: [...]
Tag Archives: targeted marketing
True or false – You should expect a 1-3% response on your direct mail efforts?
The first question in any marketing effort should be: Who am I targeting? If you are sending a direct mail campaign to existing customers with a strong and clear offer you may well expect to receive a much higher response rate than 3%.
Your Customers Are Hiding in Plain Sight:
After years in business, after 1000’s of customers and after dozens of marketing efforts businesses often get into a rut and repeat the same mistakes and are limited to the same successes. With new data modeling technology there’s a way to easily stop those mistakes and create new success opportunities.
