Tag Archives: marketing goals

Direct Mail – How to make it work for you?

28. May, 2010 • Categories: Toolbox • by Dean Batson

Regardless of whether you are mailing 250 pieces or 25,000, the objective of a mailing is typically the same – you want it to be successful! In the world of commerce, most mailings are targeted at “Customer Acquisition” or “Customer Retention”; you want to gain new customers or you want existing customers to revisit your [...]

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