By Peter Vanderlee Last month saw a flurry of acquisitions as marketing agency heavyweights sought to bolster their ability to use data and analytics to make campaigns for enterprise clients more accurate and efficient. According to DM News, Merkle acquired Cognitive Data, while marketing agency rival Epsilon created a new business intelligence division, Epsilon Targeting. [...]
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Postino and AmazingMail Create Next Killer iPhone Postcard App
By Gene Scholes So, you think you’re pretty cool? You bought a new iPhone and you’ve downloaded a few apps. Well, now you can be the coolest kid on the iPhone block. Share the memory of a great group picture or fantastic vacation experience on a postcard – sent from your iPhone to anyone in [...]
Top five reasons postcard marketing is the green alternative to spray-and-pray direct mail
By Nathan Rudyk Betty Beard’s article in today’s Arizona Republic business section makes a solid case for why postcard marketing with digital campaign management is a great green alternative to the old fashioned approach to direct mail. AmazingMail’s CEO Chris Lynde is also quoted extensively. Before we get to Chris, consider the following points summarized [...]
Forget About Venture Capital’s Decline, Try Some Venture Marketing With AmazingMail
By Peter Vanderlee Do you roll over and die for the lack of funding, or do you make something great happen in your company by doing things differently? Last fall TechCrunch’s Michael Arrington passed on sage advice to VC-backed companies from Benchmark Capital’s Bill Gurley. Gurley predicted “across-the-board reductions” in valuations, and a tough market [...]
New Media for the Common Good Panel
By Peter Vanderlee It was my pleasure to participate May 14 on a panel at the second annual Nonprofit Business Summit, hosted by the Phoenix Business Journal, and attended by more than 500 C level nonprofit executives. Focusing on the subject “New Media for The Common Good”, the session allowed us to discuss [...]
AmazingCauses from AmazingMail launched at Phoenix Business Journal’s Nonprofit Business Summit
By Jill McCubbin In a recessionary economy, nonprofits can still make money, while putting no money down, using AmazingCauses campaigns by AmazingMail. A nonprofit business can get revenue back instantly and automatically upon launching a new campaign. AmazingCauses is a new Web-to-Print direct marketing service launched today by the AmazingMail team at the Phoenix Business [...]
