Regardless of whether you are mailing 250 pieces or 25,000, the objective of a mailing is typically the same – you want it to be successful! In the world of commerce, most mailings are targeted at “Customer Acquisition” or “Customer Retention”; you want to gain new customers or you want existing customers to revisit your [...]
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3 Marketing Tips To Live By
1. Hello… anyone out there?? When you send a direct mail campaign do you hit a void of emptiness? The least exciting part of most marketing campaigns is often the most critical: the target audience. The best product, the best offer or the best of anything has little impact if you’re hitting the wrong target: [...]
True or false – You should expect a 1-3% response on your direct mail efforts?
The first question in any marketing effort should be: Who am I targeting? If you are sending a direct mail campaign to existing customers with a strong and clear offer you may well expect to receive a much higher response rate than 3%.
It’s Cool and Useful:
Traditionally, recording vacation memories follows a path sort of like this: Take pictures during cruise, leave them on your camera for months, finally upload them to your computer where they sit indefinitely.
Your Customers Are Hiding in Plain Sight:
After years in business, after 1000’s of customers and after dozens of marketing efforts businesses often get into a rut and repeat the same mistakes and are limited to the same successes. With new data modeling technology there’s a way to easily stop those mistakes and create new success opportunities.
