Informed Delivery: Direct Mail’s New Frontier

Posted by Dave Olesen on Jun 12, 2017 11:31:40 AM

Digital marketing is a testament to Marc Andreessen’s famous observation  that “software is eating the world.”Without question, digital marketing has made great advances over the past ten years and continues on its path to dominate the marketing industry.In fact, marketing has already been so transformed that a key personwithin modern a marketing organization is the CMT:Chief Marketing Technologist and considerably more attention is been paid to the marketing technology stackthanks to keen industry observers like Scott Brinker of ChiefMartec.com. 

Read More

Topics: USPS Informed Delivery

Informed Delivery:  Will the USPS Become America’s Trusted "Physemail Vault?"

Posted by Dave Olesen on May 23, 2017 9:07:44 AM

Several years ago, I evaluated mobile apps that let people send postcards because we are a leading print & mail fulfillment provider in this space. One thing became abundantly clear - mobile users don’t tend to keep many physical addresses for their friends, relatives and acquaintances on their devices.

Read More

Topics: USPS Informed Delivery

USPS® Advances Targeted Direct Mail Ahead of EDDM with Informed Delivery™

Posted by Dave Olesen on Apr 18, 2017 3:20:33 PM

Every Door Direct Mail® is a useful direct mail option for businesses whose goal is local market saturation.  However, when it comes to targeting and the ability to drive greater relevance with personalization, the best bang for the marketing buck is still the following:  A great mailing list combined with a compelling offer and eye-catching visuals sent via the USPS®. 

Read More

Topics: USPS Informed Delivery

USPS® Increases Direct Mail Response Rates With Informed Delivery™

Posted by Dave Olesen on Mar 30, 2017 10:20:22 AM

It’s well established that response rates go up when marketers use email and direct mail together. According to the USPS®, the combination increases response rates 1.3x as compared to direct mail alone. Now, the numbers are going higher. In tests, the USPS®’s new Informed Delivery™ service is demonstrated promising results with response rate increases of 2.0x when compared to direct mail alone. What accounts for the difference? The USPS® calls it the “Embedded Coordinated Campaign.”

Read More

Topics: USPS Informed Delivery

USPS® Amps-up Direct Mail with Informed Delivery™

Posted by Dave Olesen on Mar 28, 2017 3:23:25 PM

The bond between direct mail and digital marketing is getting a lot tighter with the roll-out of Informed Delivery™ from the USPS®. What started out as an east coast pilot project involving 1,500 zip codes will soon expand nationwide to 31,000 by the May-June timeframe.

Read More

Topics: USPS Informed Delivery