Direct Marketing 101: Perfect Your Direct Mail Mailing List

Posted by Dave Olesen on Aug 23, 2017 11:55:47 AM

While many incorrectly assume the direct mail industry is struggling, research proves otherwise. It’s actually a unique, effective way to form a physical relationship with your customers. Think about how many emails you get in a day that go unread and deleted. Email marketing is a quick way to reach people, but not always effective. Now, think about when you receive a piece of direct mail. You likely read it, even if you do throw it away. You may leave it on the countertop or put it on the fridge, especially if it’s a promotional piece for a brand you like. 

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Topics: Direct Mail Marketing, Direct Mail Tips, Targeted Mailing Lists, EDDM

Purchasing Mailing Lists: Clone Your Best Customers

Posted by Dave Olesen on Jun 19, 2017 11:27:39 AM

Many marketers struggle with the best way to reach their target audience. The choices are endless – while cold-calling and door-to-door sales are mostly things of the past, more sophisticated, modern options include emailing, social networking and advertising. What many marketers fail to realize is that direct mail, sometimes thought of as a past practice, can serve your brand incredibly well if executed directly – with targeted mailing lists. 

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Topics: Direct Mail Marketing, Targeted Mailing Lists, EDDM