If you’re like most people, it’s easy to feel overwhelmed when given the task of writing a direct mail marketing piece. Whether you’re writing a business letter or adding text to a card, a few basic principles make a big difference. Direct mail copywriting doesn't have to be difficult or stressful. Following are five tips will help you write like a pro and increase your response rates.Read More
Every Door Direct Mail* is a popular way to reach customers, but is it right for your business? In this blog, we survey the top five key criteria for deciding whether to choose between "EDDM" or a targeted direct mail campaign. Check it out and you'll make a smart decision every time.Read More
Did you know the USPS processes 700 million pieces of mail each and every week? Sorting machines operate at speeds of 100,000 mailing pieces per minute! The rough and tumble of these machines often leave scuffs, scratches and burns on mail pieces which undermine the perceived value of your products and services. What can be done to protect your investment? Postal Protect* by Amazingmail.Read More
According to the USPS, postcards are immediately read 78% of the time when received by businesses previous customers. Have you ever wondered by postcards are so effective for customer communications?Read More
The holiday season is a time of cheer, comfort and warm love. Though many people associate it with personal experiences like getting together with family and friends, businesses also have an opportunity to nurture customer relationships by sending holiday cards via direct mail. However, it’s key to make sure your business holiday cards exude an authentic, heartfelt and classy feel, remain sensitive to the spirit of the holiday season and don’t overly promote your brand.
The holiday season presents a great opportunity for your business to get in front of existing and new customers, whether it’s by offering exclusive content or offers, or simply sending a corporate holiday card. One of the most effective ways you can do this is through direct mail, because people are inundated with emails and other advertising methods that can seem irrelevant within the blink of an eye. In this post, we’ll focus on ways to get your business holiday cards noticed during the holiday season.
In previous blogs, I've maintained that EDDM is a valuable service for many local businesses. However, it's also important to look beyond advertised postage rates of different mailing classes. If you don’t, you will soon be weighing apples against oranges. The services and requirements associated with EDDM, Saturation Mail, Marketing Mail and First-Class service need to be considered when making a choice because each has unique benefits that translate to substantially different costs. Let's look at some differences.
Although many business professionals think of corporate holiday cards as a task, they can actually greatly benefit your brand. Below are three key reasons why your business should send real holiday cards this season.Read More
The value of a personalized direct mail marketing strategy has become widely acknowledged, but often little tangible data is provided by marketers to justify it. While it's true that some communications don't need to be personalized, in many cases, it's vital and the lack of personalization adversely impacts ROI.Read More
It almost goes without saying that every business needs to promote itself and its products and services. The word “promote” literally means to advance or move forward and it’s no wonder that “Promote” is the fourth “P” in the marketing mix. Unfortunately, many marketing specialists equate promotion with the whole of marketing by substituting the word “promote” with “market” when describing their services.Read More
Topics: Marketing Strategy