The Do’s and Don’ts of Business Holiday Cards

Posted by Allison Moore on Oct 12, 2017 3:17:01 PM

The holiday season is a time of cheer, comfort and warm love. Though many people associate it with personal experiences like getting together with family and friends, businesses also have an opportunity to nurture customer relationships by sending holiday cards via direct mail. However, it’s key to make sure your business holiday cards exude an authentic, heartfelt and classy feel, remain sensitive to the spirit of the holiday season and don’t overly promote your brand. 

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Topics: Marketing Strategy, Direct Mail Marketing, Christmas Cards

How to Get Your Direct Mail Business Holiday Cards Noticed

Posted by Allison Moore on Sep 28, 2017 4:49:54 PM

The holiday season presents a great opportunity for your business to get in front of existing and new customers, whether it’s by offering exclusive content or offers, or simply sending a corporate holiday card. One of the most effective ways you can do this is through direct mail, because people are inundated with emails and other advertising methods that can seem irrelevant within the blink of an eye. In this post, we’ll focus on ways to get your business holiday cards noticed during the holiday season

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Topics: Marketing Strategy, Direct Mail Marketing, Christmas Cards

Every Door Direct Mail: Weighing the Alternatives

Posted by Dave Olesen on Sep 27, 2017 5:07:21 PM

In previous blogs, I've maintained that EDDM is a valuable service for many local businesses. However, it's also important to look beyond advertised postage rates of different mailing classes. If you don’t, you will soon be weighing apples against oranges. The services and requirements associated with EDDM, Saturation Mail, Marketing Mail and First-Class service need to be considered when making a choice because each has unique benefits that translate to substantially different costs.  Let's look at some differences. 

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Tips, EDDM

Why Businesses Should Send Corporate Holiday Cards

Posted by Allison Moore on Sep 19, 2017 10:24:34 AM

The holiday season is chaotic for businesses. Between trying to accomplish everything you need to do before the end of the year and execute on new projects that inevitably arise, sending company holiday cards to your customers may be pretty low on your priority list. In fact, you may either disregard it completely or send a simple email blast or ecard. Although many business professionals think of sending corporate holiday cards as a backburner task, it can actually greatly benefit your brand and ROI if done correctly. Below are three key reasons businesses should use direct mail during the holiday season.    

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Tips, Christmas Cards

The Value of a Personalized Direct Mail Marketing Strategy

Posted by Dave Olesen on Sep 11, 2017 12:00:15 PM

The value of a personalized direct mail marketing strategy has become widely acknowledged, but often little tangible data is provided by marketers to justify it.  While it's true that some communications don't need to be personalized, in many cases, it's vital and the lack of personalization adversely impacts ROI.    

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Tips, EDDM

Defining the Promotional Mix

Posted by Dave Olesen on May 16, 2017 1:23:24 PM

It almost goes without saying that every business needs to promote itself and its products and services. The word “promote” literally means to advance or move forward and it’s no wonder that “Promote” is the fourth “P” in the marketing mix. Unfortunately, many marketing specialists equate promotion with the whole of marketing by substituting the word “promote” with “market” when describing their services.

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Topics: Marketing Strategy

The 8 Characteristics of Direct Marketing

Posted by Dave Olesen on May 2, 2017 9:22:02 AM

Regardless of the tools or techniques, direct marketing communications typically have eight characteristics though all are not prominent every time. Let’s take a look at each one. I would encourage you use them as a checklist for your own use.

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Topics: Marketing Strategy

The 7 P's of Marketing

Posted by Dave Olesen on Apr 27, 2017 11:41:05 AM

In a previous blog, I presented the definition of marketing. Within that definition there are a set of activities. These activities are known as “The Marketing Mix.” Years ago, when manufacturing dominated the world economy, marketing was largely focused on physical products. As a result, the marketing mix was commonly known as “The Four P’s of Marketing” - Product, Price, Place and Promote.  Market research undergirded all activities.

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Topics: Marketing Strategy

What is Direct Marketing?

Posted by Dave Olesen on Apr 12, 2017 4:24:46 PM

There is a lot of confusion about what Direct Marketing is and is not. There are a couple key reasons for this:  First, technology has significantly broadened the very definition of Direct Marketing, and second, many marketers confuse Direct Marketing with Direct Mail, Direct Response or a host of other “Direct” labels. Let’s clarify what is meant by the term "Direct Marketing."

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Topics: Marketing Strategy

What is Marketing?

Posted by Dave Olesen on Apr 7, 2017 4:12:31 PM

The Internet is a wonderful resource that places a tremendous amount of knowledge and real-life experience at your fingertips. However, it’s often easy to walk away with confused concepts and terms when trying to learn a business topic. This especially seems to be the case when it comes to “marketing.” Unfortunately, some sources present the scope of marketing in a very limited way and many others speak of their work in applying specific marketing activities as if they were the whole of marketing.

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Topics: Marketing Strategy