Every Door Direct Mail* is a popular way to reach customers, but is it right for your business? In this blog, we survey the top five key criteria for deciding whether to choose between "EDDM" or a targeted direct mail campaign. Check it out and you'll make a smart decision every time.Read More
Did you know the USPS processes 700 million pieces of mail each and every week? Sorting machines operate at speeds of 100,000 mailing pieces per minute! The rough and tumble of these machines often leave scuffs, scratches and burns on mail pieces which undermine the perceived value of your products and services. What can be done to protect your investment? Postal Protect* by Amazingmail.Read More
In previous blogs, I've maintained that EDDM is a valuable service for many local businesses. However, it's also important to look beyond advertised postage rates of different mailing classes. If you don’t, you will soon be weighing apples against oranges. The services and requirements associated with EDDM, Saturation Mail, Marketing Mail and First-Class service need to be considered when making a choice because each has unique benefits that translate to substantially different costs. Let's look at some differences.
The value of a personalized direct mail marketing strategy has become widely acknowledged, but often little tangible data is provided by marketers to justify it. While it's true that some communications don't need to be personalized, in many cases, it's vital and the lack of personalization adversely impacts ROI.Read More
While many incorrectly assume the direct mail industry is struggling, research proves otherwise. It’s actually a unique, effective way to form a physical relationship with your customers. Think about how many emails you get in a day that go unread and deleted. Email marketing is a quick way to reach people, but not always effective. Now, think about when you receive a piece of direct mail. You likely read it, even if you do throw it away. You may leave it on the countertop or put it on the fridge, especially if it’s a promotional piece for a brand you like.Read More
In Part I, I explained what Every Door Direct Mail® (EDDM) is and how it came to be offered by the USPS. In Part II, I explained how EDDM works. In this article, I would like to call attention to the unintended consequence of EDDM referred to as Regulatory Required Direct Mail (RRDM) and its impact to the return on your investment.Read More
In Part I of this series, I explained what Every Door Direct Mail® (EDDM) is and how it came to be introduced by the USPS. To understand how it works, it helps to keep in mind that EDDM is essentially a flyer distribution service that bypasses most of the USPS’s mail processing infrastructure. It also helps to remember that EDDM was originally designed to be a self-service solution for local businesses that only needed geographic targeting. As EDDM has matured, some printers and mail service providers have developed end-to-end services. The cost for their services is essentially a trade-off between the time it takes for you to learn and manage the process yourself vs. having someone else do it for you.Read More
What is EDDM and how does Every Day Direct Mail work? Every Door Direct Mail®, known simply as EDDM®, has received a fair amount of attention since it was introduced in 2011 and is prominently featured on the U.S. Postal Service’s® website. If you have visited the USPS® website and explored EDDM then you’ll know the USPS has provided a robust mapping tool for geographic targeting with demographic information provided by the U.S. Census Bureau.
The USPS says that EDDM is a good fit for some businesses but not a good fit for others. More specifically, the USPS acknowledges that it is good for some direct mail marketing communication purposes but not for others. So, whether you are a small business owner, marketing coordinator or even a marketing manager in a large company, you need to understand EDDM’s strengths and weaknesses. In today’s highly competitive marketplace, it’s important to know when EDDM is the right direct mail tool and when it should be set aside for other alternatives.Read More
Many marketers struggle with the best way to reach their target audience. The choices are endless – while cold-calling and door-to-door sales are mostly things of the past, more sophisticated, modern options include emailing, social networking and advertising. What many marketers fail to realize is that direct mail, sometimes thought of as a past practice, can serve your brand incredibly well if executed directly – with targeted mailing lists.Read More