Every Door Direct Mail: Weighing the Alternatives

Posted by Dave Olesen on Sep 27, 2017 5:07:21 PM

In previous blogs, I've maintained that EDDM is a valuable service for many local businesses. However, it's also important to look beyond advertised postage rates of different mailing classes. If you don’t, you will soon be weighing apples against oranges. The services and requirements associated with EDDM, Saturation Mail, Marketing Mail and First-Class service need to be considered when making a choice because each has unique benefits that translate to substantially different costs.  Let's look at some differences. 

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Tips, EDDM

Why Businesses Should Send Corporate Holiday Cards

Posted by Allison Moore on Sep 19, 2017 10:24:34 AM

The holiday season is chaotic for businesses. Between trying to accomplish everything you need to do before the end of the year and execute on new projects that inevitably arise, sending company holiday cards to your customers may be pretty low on your priority list. In fact, you may either disregard it completely or send a simple email blast or ecard. Although many business professionals think of sending corporate holiday cards as a backburner task, it can actually greatly benefit your brand and ROI if done correctly. Below are three key reasons businesses should use direct mail during the holiday season.    

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Tips, Christmas Cards

The Value of a Personalized Direct Mail Marketing Strategy

Posted by Dave Olesen on Sep 11, 2017 12:00:15 PM

The value of a personalized direct mail marketing strategy has become widely acknowledged, but often little tangible data is provided by marketers to justify it.  While it's true that some communications don't need to be personalized, in many cases, it's vital and the lack of personalization adversely impacts ROI.    

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Tips, EDDM

Direct Mail Marketing 101: Creating a Compelling Call to Action

Posted by Allison Moore on Aug 30, 2017 4:39:00 PM

In our first installment of this series, we went over how targeted mailing lists are the key cornerstone of your overall direct mail strategy. Your mailing list directly determines the types of people who will see your message and consider engaging with your brand. Once your mailings are delivered, it’s then up to the potential customers to determine if your offer is a good fit for them. This is why it’s important to hit the nail on the head within the content of your message. 

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Topics: Direct Mail Marketing, Direct Mail Tips, Direct Mail 101

Direct Marketing 101: Perfect Your Direct Mail Mailing List

Posted by Allison Moore on Aug 23, 2017 11:55:47 AM

While many incorrectly assume the direct mail industry is struggling, research proves otherwise. It’s actually a unique, effective way to form a physical relationship with your customers. Think about how many emails you get in a day that go unread and deleted. Email marketing is a quick way to reach people, but not always effective. Now, think about when you receive a piece of direct mail. You likely read it, even if you do throw it away. You may leave it on the countertop or put it on the fridge, especially if it’s a promotional piece for a brand you like. 

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Topics: Direct Mail Marketing, Direct Mail Tips, Targeted Mailing Lists, EDDM

RRDM: The Unintended Consequence of EDDM

Posted by Dave Olesen on Aug 8, 2017 2:25:00 PM

In Part I, I explained what Every Door Direct Mail® (EDDM) is and how it came to be offered by the USPS.  In Part II, I explained how EDDM works.  In this article, I would like to call attention to the unintended consequence of EDDM referred to as Regulatory Required Direct Mail (RRDM) and its impact to the return on your investment. 

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Topics: Direct Mail Marketing, Direct Mail Tips, EDDM

How Every Door Direct Mail Works

Posted by Dave Olesen on Aug 3, 2017 12:59:36 PM

In Part I of this series, I explained what Every Door Direct Mail® (EDDM) is and how it came to be introduced by the USPS. To understand how it works, it helps to keep in mind that EDDM is essentially a flyer distribution service that bypasses most of the USPS’s mail processing infrastructure. It also helps to remember that EDDM was originally designed to be a self-service solution for local businesses that only needed geographic targeting. As EDDM has matured, some printers and mail service providers have developed end-to-end services. The cost for their services is essentially a trade-off between the time it takes for you to learn and manage the process yourself vs. having someone else do it for you. 

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Topics: Direct Mail Marketing, Direct Mail Tips, EDDM

What is EDDM? An Introduction

Posted by Dave Olesen on Jul 10, 2017 10:25:05 AM

What is EDDM and how does Every Day Direct Mail work? Every Door Direct Mail®, known simply as EDDM®, has received a fair amount of attention since it was introduced in 2011 and is prominently featured on the U.S. Postal Service’s® website. If you have visited the USPS® website and explored EDDM then you’ll know the USPS has provided a robust mapping tool for geographic targeting with demographic information provided by the U.S. Census Bureau.

The USPS says that EDDM is a good fit for some businesses but not a good fit for others. More specifically, the USPS acknowledges that it is good for some direct mail marketing communication purposes but not for others. So, whether you are a small business owner, marketing coordinator or even a marketing manager in a large company, you need to understand EDDM’s strengths and weaknesses. In today’s highly competitive marketplace, it’s important to know when EDDM is the right direct mail tool and when it should be set aside for other alternatives.

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Topics: Direct Mail Marketing, Direct Mail Tips, EDDM

3 Ways to Track Direct Mail Response Rates

Posted by Joe Hillock on Oct 4, 2016 4:26:04 PM


What defines good direct mail response rates? If you followed the advice in our How to Develop Direct Mail Marketing Objectives post, then you started your campaign with clear, measurable goals.The DMA 2015 Response Rate Report found that the average direct mail marketing campaign generated a 3.7% response rate. Without defined methods of measuring your campaign’s success, how do you determine if you have achieved your goals? The answer is easy actually, measure everything.

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Topics: Direct Mail Tips

4 Valuable Writing Tips for Your Direct Mail Marketing

Posted by Danny Donofrio on Sep 30, 2016 9:55:49 AM

Writing copy for direct mail marketing campaigns is often overlooked in the design process. Poorly written and formatted text will only guarantee a low response rate and keep you from achieving your objectives. The same level of detail and attention that goes into your graphic design should be put into your copywriting.

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Topics: Direct Mail Tips