5 Tips for Captivating Direct Mail Copywriting

Posted by Dave Olesen on Jun 19, 2018 5:50:30 PM

If you’re like most people, it’s easy to feel overwhelmed when given the task of writing a direct mail marketing piece.  Whether you’re writing a business letter or adding text to a card, a few basic principles make a big difference.  Direct mail copywriting doesn't have to be difficult or stressful Following are five tips will help you write like a pro and increase your response rates.  

Read More

Topics: Direct Mail Marketing, Direct Mail Tips, Marketing Strategy

Is USPS Every Door Direct Mail Right For Your Business?

Posted by Dave Olesen on Jun 4, 2018 9:11:23 PM

Every Door Direct Mail* is a popular way to reach customers, but is it right for your business?  In this blog, we survey the top five key criteria for deciding whether to choose between "EDDM" or a targeted direct mail campaign.  Check it out and you'll make a smart decision every time. 

Read More

Topics: Direct Mail Marketing, EDDM, Direct Mail Tips, Marketing Strategy

Why Postal Protect Laminated Business Postcards

Posted by Dave Olesen on May 23, 2018 8:14:11 AM

Did you know the USPS processes 700 million pieces of mail each and every week?  Sorting machines operate at speeds of 100,000 mailing pieces per minute!  The rough and tumble of these machines often leave scuffs, scratches and burns on mail pieces which undermine the perceived value of your products and services.  What can be done to protect your investment?  Postal Protect* by Amazingmail.

Read More

Topics: Direct Mail Marketing, EDDM, Direct Mail Tips, Marketing Strategy, Automated Direct Mail

Direct Mail Effectiveness: Why Are Postcards So Successful?

Posted by Dave Olesen on May 8, 2018 3:05:04 PM

 

According to the USPS, postcards are immediately read 78% of the time when received by  businesses previous customers.  Have you ever wondered by postcards are so effective for customer communications?

Read More

Topics: Direct Mail Marketing, Direct Mail Tips, Marketing Strategy

Every Door Direct Mail: Weighing the Alternatives

Posted by Dave Olesen on Sep 27, 2017 5:07:21 PM

In previous blogs, I've maintained that EDDM is a valuable service for many local businesses. However, it's also important to look beyond advertised postage rates of different mailing classes. If you don’t, you will soon be weighing apples against oranges. The services and requirements associated with EDDM, Saturation Mail, Marketing Mail and First-Class service need to be considered when making a choice because each has unique benefits that translate to substantially different costs.  Let's look at some differences. 

Read More

Topics: Direct Mail Marketing, EDDM, Direct Mail Tips, Marketing Strategy

Why Your Business Should Send Holiday Cards

Posted by Dave Olesen on Sep 19, 2017 10:24:34 AM

 

 

Although many business professionals think of corporate holiday cards as a task, they can actually greatly benefit your brand. Below are three key reasons why your business should send real holiday cards this season.    

Read More

Topics: Direct Mail Marketing, Direct Mail Tips, Marketing Strategy, Christmas Cards

The Value of a Personalized Direct Mail Marketing Strategy

Posted by Dave Olesen on Sep 11, 2017 12:00:15 PM

The value of a personalized direct mail marketing strategy has become widely acknowledged, but often little tangible data is provided by marketers to justify it.  While it's true that some communications don't need to be personalized, in many cases, it's vital and the lack of personalization adversely impacts ROI.    

Read More

Topics: Direct Mail Marketing, EDDM, Direct Mail Tips, Marketing Strategy

Direct Mail Marketing 101: Create a Compelling Marketing Call to Action

Posted by Dave Olesen on Aug 30, 2017 4:39:00 PM

In our first installment of this series, we went over how targeted mailing lists are the key cornerstone of your overall direct mail strategy. Your mailing list directly determines the types of people who will see your message and consider engaging with your brand. Once your mailings are delivered, it’s then up to the potential customers to determine if your offer is a good fit for them. This is why it’s important to hit the nail on the head within the content of your message. 

Read More

Topics: Direct Mail Marketing, Direct Mail Tips, Direct Mail 101

Direct Marketing 101: Perfect Your Direct Mail Mailing List

Posted by Dave Olesen on Aug 23, 2017 11:55:47 AM

While many incorrectly assume the direct mail industry is struggling, research proves otherwise. It’s actually a unique, effective way to form a physical relationship with your customers. Think about how many emails you get in a day that go unread and deleted. Email marketing is a quick way to reach people, but not always effective. Now, think about when you receive a piece of direct mail. You likely read it, even if you do throw it away. You may leave it on the countertop or put it on the fridge, especially if it’s a promotional piece for a brand you like. 

Read More

Topics: Direct Mail Marketing, Targeted Mailing Lists, Direct Mail Tips, EDDM

RRDM: The Unintended Consequence of EDDM

Posted by Dave Olesen on Aug 8, 2017 2:25:00 PM

In Part I, I explained what Every Door Direct Mail® (EDDM) is and how it came to be offered by the USPS.  In Part II, I explained how EDDM works.  In this article, I would like to call attention to the unintended consequence of EDDM referred to as Regulatory Required Direct Mail (RRDM) and its impact to the return on your investment. 

Read More

Topics: Direct Mail Marketing, EDDM, Direct Mail Tips