Scientific research continues to demonstrate that the most effective advertising is omnichannel.  Why?  Because different tools have different strengths that work together to more effectively build brands.  Simply put, people react differently to digital advertising and direct mail.  A growing body of evidence is proving that direct mail has unique strengths that make it worth the investment in the near and long term.  

Amazingmail has extended its variable data direct mail services to include intelligent envelope inserting technology.  The capability allows for a variety of fonts including those that appear to be hand-written.  This lets marketing teams send letters that project a greater sense of confidentiality, exclusivity and human touch. 

If you’re like most people, it’s easy to feel overwhelmed when given the task of writing a direct mail marketing piece.  Whether you’re writing a business letter or adding text to a card, a few basic principles make a big difference.  Direct mail copywriting doesn't have to be difficult or stressful.  Following are five tips will help you write like a pro and increase your response rates.  

Every Door Direct Mail* is a popular way to reach customers, but is it right for your business?  In this blog, we survey the top five key criteria for deciding whether to choose between "EDDM" or a targeted direct mail campaign.  Check it out and you'll make a smart decision every time. 

Did you know the USPS processes 700 million pieces of mail each and every week?  Sorting machines operate at speeds of 100,000 mailing pieces per minute!  The rough and tumble of these machines often leave scuffs, scratches and burns on mail pieces which undermine the perceived value of your products and services.  What can be done to protect your investment?  Postal Protect* by Amazingmail.

Over the past three years, Amazingmail has realized exponential growth as it has advanced its technology to support automated direct mail and initiatives designed to help its customers.  The company recently added another HP Indigo digital printer to its fleet.

According to the USPS, postcards are immediately read 78% of the time when received by  businesses previous customers.  Have you ever wondered by postcards are so effective for customer communications?

The holiday season is a time of cheer, comfort and warm love. Though many people associate it with personal experiences like getting together with family and friends, businesses also have an opportunity to nurture customer relationships by sending holiday cards via direct mail. However, it’s key to make sure your business holiday cards exude an authentic, heartfelt and classy feel, remain sensitive to the spirit of the holiday season and don’t overly promote your brand. 

The holiday season presents a great opportunity for your business to get in front of existing and new customers, whether it’s by offering exclusive content or offers, or simply sending a corporate holiday card. One of the most effective ways you can do this is through direct mail, because people are inundated with emails and other advertising methods that can seem irrelevant within the blink of an eye. In this post, we’ll focus on ways to get your business holiday cards noticed during the holiday season. 

In previous blogs, I've maintained that EDDM is a valuable service for many local businesses. However, it's also important to look beyond advertised postage rates of different mailing classes. If you don’t, you will soon be weighing apples against oranges. The services and requirements associated with EDDM, Saturation Mail, Marketing Mail and First-Class service need to be considered when making a choice because each has unique benefits that translate to substantially different costs.  Let's look at some differences.