Amazingmail Adds Intelligent Envelope Inserting for Variable Data Direct Mail

Posted by Dave Olesen on Aug 3, 2018 6:38:09 AM

Amazingmail has extended its variable data direct mail services to include intelligent envelope inserting technology.  The capability allows for a variety of fonts including those that appear to be hand-written.  This lets marketing teams send letters that project a greater sense of confidentiality, exclusivity and human touch. 

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Topics: Direct Mail Marketing, Automated Direct Mail

Why Postal Protect Laminated Business Postcards

Posted by Dave Olesen on May 23, 2018 8:14:11 AM

Did you know the USPS processes 700 million pieces of mail each and every week?  Sorting machines operate at speeds of 100,000 mailing pieces per minute!  The rough and tumble of these machines often leave scuffs, scratches and burns on mail pieces which undermine the perceived value of your products and services.  What can be done to protect your investment?  Postal Protect* by Amazingmail.

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Tips, EDDM, Automated Direct Mail

Amazingmail Increases Press Fleet to Meet Direct Mail Demand

Posted by Dave Olesen on May 14, 2018 8:30:00 AM

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Over the past three years, Amazingmail has realized exponential growth as it has advanced its technology to support automated direct mail and initiatives designed to help its customers.  The company recently added another HP Indigo digital printer to its fleet.

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Topics: Direct Mail Marketing, Automated Direct Mail

Automated Direct Mail: Best Practices in Marketing Efficiency and Effectiveness

Posted by Dave Olesen on Jun 27, 2017 11:03:47 AM

Marketing automation is dramatically cutting the time it takes to respond to prospects and customers. It is efficient and drives scale. It is also proving to be more effective than manual processes.  Five years ago, when marketing automation (and the inbound method) was beginning to gain traction, Nucleus Research pointed out that it was driving a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. The gains since then have been substantial with many more companies embracing the inbound marketing methodology and automation platforms. Marketing automation is also increasing message personalization at scale. In essence, it is transforming all communication channels including direct mail which has once again become popular for its unique contribution to driving engagement despite postage costs.   

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Topics: Direct Mail Marketing, Automated Direct Mail