Scientific research continues to demonstrate that the most effective advertising is omnichannel.  Why?  Because different tools have different strengths that work together to more effectively build brands.  Simply put, people react differently to digital advertising and direct mail.  A growing body of evidence is proving that direct mail has unique strengths that make it worth the investment in the near and long term.  

Amazingmail has extended its variable data direct mail services to include intelligent envelope inserting technology.  The capability allows for a variety of fonts including those that appear to be hand-written.  This lets marketing teams send letters that project a greater sense of confidentiality, exclusivity and human touch. 

Did you know the USPS processes 700 million pieces of mail each and every week?  Sorting machines operate at speeds of 100,000 mailing pieces per minute!  The rough and tumble of these machines often leave scuffs, scratches and burns on mail pieces which undermine the perceived value of your products and services.  What can be done to protect your investment?  Postal Protect* by Amazingmail.

Over the past three years, Amazingmail has realized exponential growth as it has advanced its technology to support automated direct mail and initiatives designed to help its customers.  The company recently added another HP Indigo digital printer to its fleet.

Marketing automation is dramatically cutting the time it takes to respond to prospects and customers. It is efficient and drives scale. It is also proving to be more effective than manual processes.  Five years ago, when marketing automation (and the inbound method) was beginning to gain traction, Nucleus Research pointed out that it was driving a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. The gains since then have been substantial with many more companies embracing the inbound marketing methodology and automation platforms. Marketing automation is also increasing message personalization at scale. In essence, it is transforming all communication channels including direct mail which has once again become popular for its unique contribution to driving engagement despite postage costs.