Allison Moore

Find me on:

Recent Posts

The Do’s and Don’ts of Business Holiday Cards

Posted by Allison Moore on Oct 12, 2017 3:17:01 PM

The holiday season is a time of cheer, comfort and warm love. Though many people associate it with personal experiences like getting together with family and friends, businesses also have an opportunity to nurture customer relationships by sending holiday cards via direct mail. However, it’s key to make sure your business holiday cards exude an authentic, heartfelt and classy feel, remain sensitive to the spirit of the holiday season and don’t overly promote your brand. 

Read More

Topics: Marketing Strategy, Direct Mail Marketing, Christmas Cards

How to Get Your Direct Mail Business Holiday Cards Noticed

Posted by Allison Moore on Sep 28, 2017 4:49:54 PM

The holiday season presents a great opportunity for your business to get in front of existing and new customers, whether it’s by offering exclusive content or offers, or simply sending a corporate holiday card. One of the most effective ways you can do this is through direct mail, because people are inundated with emails and other advertising methods that can seem irrelevant within the blink of an eye. In this post, we’ll focus on ways to get your business holiday cards noticed during the holiday season

Read More

Topics: Marketing Strategy, Direct Mail Marketing, Christmas Cards

Why Businesses Should Send Corporate Holiday Cards

Posted by Allison Moore on Sep 19, 2017 10:24:34 AM

The holiday season is chaotic for businesses. Between trying to accomplish everything you need to do before the end of the year and execute on new projects that inevitably arise, sending company holiday cards to your customers may be pretty low on your priority list. In fact, you may either disregard it completely or send a simple email blast or ecard. Although many business professionals think of sending corporate holiday cards as a backburner task, it can actually greatly benefit your brand and ROI if done correctly. Below are three key reasons businesses should use direct mail during the holiday season.    

Read More

Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Tips, Christmas Cards

Direct Mail Marketing 101: Creating a Compelling Call to Action

Posted by Allison Moore on Aug 30, 2017 4:39:00 PM

In our first installment of this series, we went over how targeted mailing lists are the key cornerstone of your overall direct mail strategy. Your mailing list directly determines the types of people who will see your message and consider engaging with your brand. Once your mailings are delivered, it’s then up to the potential customers to determine if your offer is a good fit for them. This is why it’s important to hit the nail on the head within the content of your message. 

Read More

Topics: Direct Mail Marketing, Direct Mail Tips, Direct Mail 101

Direct Marketing 101: Perfect Your Direct Mail Mailing List

Posted by Allison Moore on Aug 23, 2017 11:55:47 AM

While many incorrectly assume the direct mail industry is struggling, research proves otherwise. It’s actually a unique, effective way to form a physical relationship with your customers. Think about how many emails you get in a day that go unread and deleted. Email marketing is a quick way to reach people, but not always effective. Now, think about when you receive a piece of direct mail. You likely read it, even if you do throw it away. You may leave it on the countertop or put it on the fridge, especially if it’s a promotional piece for a brand you like. 

Read More

Topics: Direct Mail Marketing, Direct Mail Tips, Targeted Mailing Lists, EDDM