5 Ways To Fight The Holiday Blues

Posted by Michelle Hetlage on Jan 6, 2017 3:52:03 PM

From October 30th to January 3rd, it is all one big blur. If you’re anything like me, you have spent the last two months planning how to make everyone around you happy and jolly. You planned the perfect meals, gifts, and decorations. Now that it’s all over, do you find yourself with a case of the holiday blues?

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8 Ways To Personalize Your Direct Mail Campaign

Posted by Michelle Hetlage on Jan 4, 2017 12:23:06 PM

 

You made the choice to go with direct mail marketing, chances are, the main reasons for this choice are targeting and personalization. To assure you maximize your personalization potential, we've created a list of tips to help your customer feel special when they receive your postcard.

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Topics: Direct Mail Marketing

5 Inbound Marketing Trends You Need To Know In 2017!

Posted by Michelle Hetlage on Dec 20, 2016 11:49:26 AM

 

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Topics: Marketing Strategy

Cold Calling Is Dead, All Hail Inbound Marketing

Posted by Michelle Hetlage on Dec 5, 2016 9:58:46 AM

Back in the day, if you wanted to reach out to customers and educate them on your new service or product, the most efficient way to deliver this information in real time was cold calling. We would schedule calls for the "perfect" moment to reach our B2C contacts at home …DINNERTIME!

If you’re like me, you felt like an uninvited guest at another family’s dinner.

Put yourself in the buyer's shoes, after our prospect has completed a long day at work, fought through traffic to get home and spend just a few valued moments with their family, we would called to interrupt.

We were all prepared with our cloned script and a “never take no for an answer,” attitude.

However, we lacked one valuable tool when cold calling for appointments, our prospects agreement to opt-in.

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8 Reasons You SHOULD Be Sending Holiday Greeting Cards This Year

Posted by Michelle Hetlage on Nov 22, 2016 4:27:34 PM

When I was a kid, sending Christmas cards was as much a custom as giving out Valentine’s in your class during the month of February. Nowadays, it seems to be a tradition that has gotten lost in the daily hustle and bustle of checking emails and updating our social media. .

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Topics: Christmas cards

10 Insane, (but True), Facts About Holiday Greeting Cards

Posted by Michelle Hetlage on Nov 17, 2016 4:36:19 PM

As you would probably guess; the holidays are the number one time of year greeting cards are mailed throughout the world. But, did you know, men purchase only about 15% of those US holiday cards? .

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Topics: Christmas cards

Assure Your Business Holiday Cards Stand Out In A Crowd

Posted by Michelle Hetlage on Nov 16, 2016 3:09:47 PM



So after reading our latest blog post, you realize sending business holiday cards are a valuable tool in helping you nurture lasting relationships with your clients. However, you may be asking yourself, “Will anyone pay attention to our card amongst a large pile of other holiday cards?” Possibly not, unless you take action to make your corporate Christmas card stand out in a crowd. Here are some great tips, no need to use them all, try incorporating one or two for an impactful and noticeable Business greeting card.

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Topics: Christmas cards

Planning The Perfect Christmas Party

Posted by Michelle Hetlage on Nov 15, 2016 3:32:42 PM



With so much going on during the holidays, planning the perfect Christmas party may seem impossible or at the least too daunting to attempt. If you take a little time to plan and prepare ahead, you will see much smoother results with less stress.

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Topics: Christmas cards

Reconnecting With Your Clients Through Corporate Holiday Cards

Posted by Michelle Hetlage on Nov 14, 2016 3:23:37 PM

It is time again to send out your corporate holiday cards. Sending your business holiday cards has probably become a routine you’ve set on auto-pilot or disregarded as just another holiday chore. You may even be wondering, “Why do we still send these out?” or “Does anyone open these?”

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Topics: Christmas cards

How to choose the right photos for your Holiday photo cards

Posted by Danny Donofrio on Oct 18, 2016 9:35:49 AM

The holiday season is always full of family, friends and great times. It's a joyful time of year where everywhere you look is full of lights, decorations, and food. It's also a time of year when your mailbox fills with Christmas cards.

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Topics: Christmas cards