Did you know the USPS processes 700 million pieces of mail each and every week? Sorting machines operate at speeds of 100,000 mailing pieces per minute! The rough and tumble of these machines often leave scuffs, scratches and burns on mail pieces which undermine the perceived value of your products and services. What can be done to protect your investment? Postal Protect* by Amazingmail.Read More
Over the past three years, Amazingmail has realized exponential growth as it has advanced its technology to support automated direct mail and initiatives designed to help its customers. The company recently added another HP Indigo digital printer to its fleet.Read More
According to the USPS, postcards are immediately read 78% of the time when received by businesses previous customers. Have you ever wondered by postcards are so effective for customer communications?Read More
Providing marketing technologists everywhere with an excellent direct mail complement for their marketing stack, Amazingmail quietly released its new web-based direct mail platform into full production.Read More
The holiday season is a time of cheer, comfort and warm love. Though many people associate it with personal experiences like getting together with family and friends, businesses also have an opportunity to nurture customer relationships by sending holiday cards via direct mail. However, it’s key to make sure your business holiday cards exude an authentic, heartfelt and classy feel, remain sensitive to the spirit of the holiday season and don’t overly promote your brand.
The holiday season presents a great opportunity for your business to get in front of existing and new customers, whether it’s by offering exclusive content or offers, or simply sending a corporate holiday card. One of the most effective ways you can do this is through direct mail, because people are inundated with emails and other advertising methods that can seem irrelevant within the blink of an eye. In this post, we’ll focus on ways to get your business holiday cards noticed during the holiday season.
In previous blogs, I've maintained that EDDM is a valuable service for many local businesses. However, it's also important to look beyond advertised postage rates of different mailing classes. If you don’t, you will soon be weighing apples against oranges. The services and requirements associated with EDDM, Saturation Mail, Marketing Mail and First-Class service need to be considered when making a choice because each has unique benefits that translate to substantially different costs. Let's look at some differences.
The holiday season is chaotic for businesses. Between trying to accomplish everything you need to do before the end of the year and execute on new projects that inevitably arise, sending company holiday cards to your customers may be pretty low on your priority list. In fact, you may either disregard it completely or send a simple email blast or ecard. Although many business professionals think of sending corporate holiday cards as a backburner task, it can actually greatly benefit your brand and ROI if done correctly. Below are three key reasons businesses should use direct mail during the holiday season.Read More
The value of a personalized direct mail marketing strategy has become widely acknowledged, but often little tangible data is provided by marketers to justify it. While it's true that some communications don't need to be personalized, in many cases, it's vital and the lack of personalization adversely impacts ROI.Read More
In our first installment of this series, we went over how targeted mailing lists are the key cornerstone of your overall direct mail strategy. Your mailing list directly determines the types of people who will see your message and consider engaging with your brand. Once your mailings are delivered, it’s then up to the potential customers to determine if your offer is a good fit for them. This is why it’s important to hit the nail on the head within the content of your message.Read More