1. Hello… anyone out there?? When you send a direct mail campaign do you hit a void of emptiness? The least exciting part of most marketing campaigns is often the most critical: the target audience. The best product, the best offer or the best of anything has little impact if you’re hitting the wrong target: [...]
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True or false – You should expect a 1-3% response on your direct mail efforts?
The first question in any marketing effort should be: Who am I targeting? If you are sending a direct mail campaign to existing customers with a strong and clear offer you may well expect to receive a much higher response rate than 3%.
It’s Cool and Useful:
Traditionally, recording vacation memories follows a path sort of like this: Take pictures during cruise, leave them on your camera for months, finally upload them to your computer where they sit indefinitely.
Your Customers Are Hiding in Plain Sight:
After years in business, after 1000’s of customers and after dozens of marketing efforts businesses often get into a rut and repeat the same mistakes and are limited to the same successes. With new data modeling technology there’s a way to easily stop those mistakes and create new success opportunities.
AmazingMail.com 101 – The How To Guide
AmazingMail.com 101 – Before we were all swamped with buzz words and acronyms that flooded our vocabulary, there were actually simple, effective services or products that these buzz words were created from.
Seven Tips To Make Postcard Marketing Work For You
So you’ve figured out that direct mail postcards can make an excellent addition to your marketing mix. You’ve learned postcard marketing is affordable, versatile, proven and easy to measure. But you also need to consider that to maximize effectiveness, direct mail postcard campaigns need to be optimized. So to help you ensure you get the [...]
Driving Revenue Using Direct Marketing In A Down Economy
With marketing budgets being cut and advertising spending limited, economic pressure is forcing everyone to market smarter. “Spray and pray” mailers are no longer delivering the results businesses need, whether you are a large or small-to- medium (SMB) business. Effective business marketing today requires both personalization, and automation. In my role as VP Marketing of [...]
How Better Targeting Can Turn “JUNK MAIL” Into a Sale
Sure, everyone has an opinion about “Junk mail”, and most of them are negative. However, most consumers don’t understand the intention of companies that advertise their services via this channel. So, before passing judgment, it might help to review the facts. First and foremost, no company that advertises direct to the consumer has any desire [...]
Postcard marketing offers 100%-plus margins for iPhone, BlackBerry, smartphone developers
By Nathan Rudyk “Thinking of you” has gotten a whole lot easier and fun for iPhone users with PicCard and Postino apps. PicCard and Postino let anyone send an in-the-moment postcard to anyone in the world with a few clicks on iPhone. And now AmazingMail has announced it’s opening up its Web-to-print platform to the [...]
