Comments on: True or false – You should expect a 1-3% response on your direct mail efforts?

By: Dean Batson

Dean Batson — Thu, 18 Mar 2010 22:35:58 +0000

Brad: To answer your second query… The only difference between standard and first class is priority and delivery speed. First class gets delivered quicker. There is no difference between how each piece is handled.

AmazingMail presorts all mail which results in shaving off some delivery time (Since the Post Office doesn’t need to spend the time doing it.)

Please feel free to contact me for more information.

Dean Batson | Director of Marketing | http://www.AmazingMail.com
Office: 480-281-4829 | Cell: 602-633-4321

DBatson@amazingmail.com

By: Dean Batson

Dean Batson — Thu, 18 Mar 2010 22:31:26 +0000

Brad: Sorry for the delay. We had a glitch in our blog posts.

A good option is to keep to just one clear and simple offer and simply split the list in two to see which offer better resonates with your audience.

Also I would hit the audience multiple times. So, if your budget is for a 10,000 mailing, I would hit 5000 people twice instead of 10,000 once.

Make sure to add some tracking options with the mailing so as to track your results.

Please feel free to contact me for more information.
Dean Batson | Director of Marketing | http://www.AmazingMail.com
Office: 480-281-4829 | Cell: 602-633-4321
DBatson@amazingmail.com

By: Ed kazarick

Ed kazarick — Sun, 14 Feb 2010 15:10:03 +0000

Great information. Thanks

By: Brad

Brad — Sat, 13 Feb 2010 12:29:24 +0000

I’m about to send out 10000 postcards and not sure what size to do and also of I should do presorted standard or first class, do you think presorted mail gets treated bad meaning not really guranteed

By: Brad

Brad — Sat, 13 Feb 2010 12:26:39 +0000

I have a Resteraunt and was wondering if I should send out a couple offers like free delivery 20 percent of catering and buy one get one free entree, is that to much on a postcard or no. Thanks