Marketing campaigns need to adjust to meet the attitude of the audience. In times of economic stress and uncertainty these attitudes tend to be more cynical and value driven. In order to maximize efforts, campaigns must cater to the current climate by following these three trends of 2010
1. Knowledge Fire Sale
A method to promote both new and existing business is to educate your customers… and do it for free. If you offer customers direct and actionable bits of information, they will become less cynical toward purchasing and treat you as more of a valuable resource of information rather than just a provider of a service or product.
On the next marketing drive offer valuable, useful and free bits of information. Clients will appreciate, respond and return.
This style of relationship with your clients will not only give you that respect as a knowledgeable resource, but it will also lessen the focus on price as your company is now more valuable all around.
2. Word of Mouth Spreads Viral
The phrase “people do business with people they know” has been uttered many, many times. It’s time to think of your customer base as hundreds or thousands of salespeople. Don’t just sit and hope they’re going to tell others about your product or service entice them to do it…. Now.
Become that someone they know by setting up a referral program. This approach satisfies two important needs. It creates a system to reward your customers, by spreading the word, and it generates new leads from a trusted source.
If the referral setup is simple and the enticement is worthwhile it will go viral.
3. Clarity
In times of abundance, marketing messages often have the freedom to be subtle and clever and depend more upon the repetition afforded by increased media buys and direct mail efforts. Today, less is more. While most businesses are trying to do more with less and to focus on ROI, marketing messages should shy away from the clever and vague and be the clever and clear.
Review that direct mail piece and that email message. Is it clear and concise? Can your target audience grasp the message quickly?
Remember, if your company offers 10 services you do not have to nor should you try and fit all those messages in one campaign.
Stay Clear. Stay focused. Stay profitable.
Thanks for this great articles,
viral marketing is the best but you have to think of a great idea that goes viral~,;