Marketing campaigns need to adjust to meet the attitude of the audience. In times of economic stress and uncertainty these attitudes tend to be more cynical and value driven. In order to maximize efforts, campaigns must cater to the current climate by following these three trends of 2010.
Archive | February, 2010
True or false – You should expect a 1-3% response on your direct mail efforts?
The first question in any marketing effort should be: Who am I targeting? If you are sending a direct mail campaign to existing customers with a strong and clear offer you may well expect to receive a much higher response rate than 3%.
It’s Cool and Useful:
Traditionally, recording vacation memories follows a path sort of like this: Take pictures during cruise, leave them on your camera for months, finally upload them to your computer where they sit indefinitely.
Your Customers Are Hiding in Plain Sight:
After years in business, after 1000’s of customers and after dozens of marketing efforts businesses often get into a rut and repeat the same mistakes and are limited to the same successes. With new data modeling technology there’s a way to easily stop those mistakes and create new success opportunities.
