So you’ve figured out that direct mail postcards can make an excellent addition to your marketing mix. You’ve learned postcard marketing is affordable, versatile, proven and easy to measure. But you also need to consider that to maximize effectiveness, direct mail postcard campaigns need to be optimized. So to help you ensure you get the [...]
Archive | July, 2009
Driving Revenue Using Direct Marketing In A Down Economy
With marketing budgets being cut and advertising spending limited, economic pressure is forcing everyone to market smarter. “Spray and pray” mailers are no longer delivering the results businesses need, whether you are a large or small-to- medium (SMB) business. Effective business marketing today requires both personalization, and automation. In my role as VP Marketing of [...]
How Better Targeting Can Turn “JUNK MAIL” Into a Sale
Sure, everyone has an opinion about “Junk mail”, and most of them are negative. However, most consumers don’t understand the intention of companies that advertise their services via this channel. So, before passing judgment, it might help to review the facts. First and foremost, no company that advertises direct to the consumer has any desire [...]
Postcard marketing offers 100%-plus margins for iPhone, BlackBerry, smartphone developers
By Nathan Rudyk “Thinking of you” has gotten a whole lot easier and fun for iPhone users with PicCard and Postino apps. PicCard and Postino let anyone send an in-the-moment postcard to anyone in the world with a few clicks on iPhone. And now AmazingMail has announced it’s opening up its Web-to-print platform to the [...]
Direct mail is the new email
Guest Post By Dennis Yu People send emails because they are effortless and cheap. And plentiful as they are, people still buy cards to say “Happy Birthday” or “I love you” in some other way. When was the last time that you got a physical piece of mail from a friend? I’ll bet that it [...]
AmazingProspects Delivers Large Agency Customer Analytics in Low-cost “Best Customer Cloning Service” Available Now for Small Business
By Peter Vanderlee Last month saw a flurry of acquisitions as marketing agency heavyweights sought to bolster their ability to use data and analytics to make campaigns for enterprise clients more accurate and efficient. According to DM News, Merkle acquired Cognitive Data, while marketing agency rival Epsilon created a new business intelligence division, Epsilon Targeting. [...]
Postino and AmazingMail Create Next Killer iPhone Postcard App
By Gene Scholes So, you think you’re pretty cool? You bought a new iPhone and you’ve downloaded a few apps. Well, now you can be the coolest kid on the iPhone block. Share the memory of a great group picture or fantastic vacation experience on a postcard – sent from your iPhone to anyone in [...]
Top five reasons postcard marketing is the green alternative to spray-and-pray direct mail
By Nathan Rudyk Betty Beard’s article in today’s Arizona Republic business section makes a solid case for why postcard marketing with digital campaign management is a great green alternative to the old fashioned approach to direct mail. AmazingMail’s CEO Chris Lynde is also quoted extensively. Before we get to Chris, consider the following points summarized [...]
Forget About Venture Capital’s Decline, Try Some Venture Marketing With AmazingMail
By Peter Vanderlee Do you roll over and die for the lack of funding, or do you make something great happen in your company by doing things differently? Last fall TechCrunch’s Michael Arrington passed on sage advice to VC-backed companies from Benchmark Capital’s Bill Gurley. Gurley predicted “across-the-board reductions” in valuations, and a tough market [...]
New Media for the Common Good Panel
By Peter Vanderlee It was my pleasure to participate May 14 on a panel at the second annual Nonprofit Business Summit, hosted by the Phoenix Business Journal, and attended by more than 500 C level nonprofit executives. Focusing on the subject “New Media for The Common Good”, the session allowed us to discuss [...]
